editorial direction | content marketing | copywriting
Writer, Editor, Creative Strategist
I help a handful of cool brands define their voice and brand strategies, and I write for various publications and brands. You can find more details under the Branding section of my site and my editorial clips here.
Head of Content Marketing
I oversee the editorial/content marketing team at Skillcrush, an online platform that teaches tech skills including coding, web design, UX, and digital marketing. Skillcrush was designed with women in mind and with the goal of ending the gender gap in tech sooner, not later. As the head of content marketing, I:
Grow the audience of Skillcrush's site, blog, and social media channels via marketing campaigns and SEO-focused strategies, resulting in Q1 2019 growth of 15% and YoY growth of 20%
Brainstorm, oversee, and maintain Skillcrush's editorial calendar
Oversee Skillcrush’s marketing team including writers, social media coordinators, and email specialists
Creatively strategize and optimize campaigns to convert readers into leads via downloads, giveaways, editorial partnerships, and other offers.
Head of Content
Career Contessa is a digital media platform dedicated to expanding the conversation around work and gender. Since joining the team as the first full-time hire in 2015, we've experienced 141% annual growth. As Head of Content I:
Direct the voice and tone across all channels including social, email, website, in-person events, as well as on partner sites including Refinery29, Fast Company, Entrepreneur Women, Camille Styles, and Cupcakes and Cashmere.
Oversee both the marketing and editorial departments to deliver and promote content, which ranges from long-form interviews to advice articles to downloadable guides and resources.
Conceptualize and create sponsored campaigns with partners including Squarespace, Delta, Thrive Market, Trunk Club, TurboTax, Blue Apron, and more.
Strategize and write email campaigns, including producing the weekly newsletter (delivered to 100k+ subscribers with a 32% average open rate)
Manage a team of 10 full-time and part-time staff members.
The Collected Group
As a contract employee, I write marketing copy (email campaigns, website promotions, and product descriptions) for TCG's three brands: Current/Elliott, Equipment, and Joie.
Digital Editor, Senior Project Manager
University of Southern California
As a part of USC's in-house web design firm, I worked directly with clients to deliver projects including strategizing and writing digital content.
Web + Brand Designer / Digital Marketing Strategist
Flavorus (now See Tickets)
I designed, wrote, and executed websites and online marketing campaigns for various event-based clients including record labels, sports teams, and festivals.
The Art Reserve
I ran the content side of The Art Reserve, a Los Angeles-based art collections management firm, which included pitching art reviews, artist profiles, and arts + cultural news.
Visitor Services Lead + Educator
The Annenberg Space for Photography
I conducted tours and educational workshops in the space, including VIP tours for industry leaders and show collaborators. I also on a 4-person committee to organize and execute new educational programming for the Space and managed the front-of-house strategy for the weekly IRIS lecture series with photographers and artists.